CRO / E-commerce manager

  • E-commerce
  • Amsterdam, Netherlands

CRO / E-commerce manager

Job description


International Bike Group has become the leading omni-channel bicycle retailer in the Benelux and Scandinavia with full integration of e-commerce and physical experience centres. Operating under the names in Benelux and HelloRider in Scandinavia, International Bike Group has experienced 100%+ annual growth rates last years, making it one of the fastest growing e-commerce companies of Europe.


We are searching for a manager to lead the international e-commerce team which is focused on conversion optimization and improving content and navigation for both (NL+BE) and HelloRider (DK, SE & NO).



·        Manage the e-commerce team, consisting of a team lead content who is leading a team of 3 e-commerce specialists (1x NL, 1x DK, 1x SE), a UX designer and a site manager affiliates;

·        Set up and manage a conversion optimization cycle (CRO tool, hiring specialists) for the new Magento 2 website, which will be launched in January;

·        Responsibility for improvement of on-site omnichannel metrics (CTR, CVR, omnichannel revenue/margin per visitor, engagement, time on site);

·        Development of affiliate websites via external development agency (private label websites, online e-bike platform);

·        Budget owner for CRO and development of affiliate websites.


·         Bachelor’s or Master’s degree;

·         Experience in omnichannel retail is a big plus;

·         Minimum of 4 years experience in e-commerce, from which at least 2 years in CRO;

·         Advanced skills in Google Analytics;

·         Basic coding skills in HTML, CSS and Javascript is a plus;

·         Certain dose of people skills and empathy;

·         Fluent in English and preferably Dutch. 


What’s in it for you?!

·        A unique step in your career in an innovative and unbelievably fast growing company

·        The chance to leave your footprint on our road to success 

·        Working in a senior core team of two trade marketeers (one for and one for HelloRider in the Scandics), an e-commerce manager, a global retail manager and a callcenter sales manager, led by the head of commerce

·        Leading an energetic and international e-commerce team

·        Money - a salary that matches your experience, potential and ambitions

·        Staff discount when purchasing a bicycle from

·        A dynamic culture with fun company lunches, drinks and other social activities such as our company ping-pong


Would you like to join the ride? Apply now!