Senior SEA specialist

  • Performance Marketing
  • Amsterdam, Netherlands

Senior SEA specialist

Job description

Introduction

International Bike Group has over the last 5 years become the leading omni-channel bicycle retailer in the Benelux and Scandinavia with full integration of e-commerce and physical experience centres. Operating under the names Fietsenwinkel.nl in Benelux and HelloRider in Scandinavia, International Bike Group has experienced 100%+ annual growth rates last years, making it one of the fastest growing e-commerce companies of Europe.
 
As one of the biggest omni channel players in the Netherlands, we are working together with Google to redefine our SEA strategy to incorporate the ROBO (research online, buy offline) customer acquisition cycle. You will drive the bid management and create attribution models for all our bikes and accessories for Fietsenwinkel.nl and HelloRider. Together with the BI team you will create a winning omni-channel SEA strategy. As Senior SEA specialist, you will directly manage and train two international SEA marketeers.

Requirements

Your Responsibilities:  

As a Paid Search manager at International Bike Group you will be working with the following topics:

  • Day-to-day optimization and monitoring of Paid Search accounts
  • Train, develop and manage the Paid Search team members
  • Act as IBG’s expert for paid search by building best practices, staying on top of emerging trends, vetting new technologies and managing planning and execution tools
  • Reports on PPC performance results
  • Collaborate with the BI team members to create paid search dashboarding/reporting
  • Responsible for implementing SEM strategy and identifying tactics necessary for the proper management of campaigns

 

Skills, Abilities, Experience & Qualifications 

  • 2-4 years of experience in Paid Search
  • Experienced in optimizing campaigns based on performance metrics
  • Extensive experience in Adwords, Bing Ads, & Google Analytics
  • Experience with SEA automation tools (such as DoubleClick, bGenius, Kenshoo, Adchieve)
  • Passion for Paid Search & data with an analytical mindset
  • Strong attention to detail with the ability to manage tasks across multiple disciplines and lines of business
  • Self-starter who is able to work both independently and collaboratively in a team environment
  • You’re comfortable in a high growth environment and always looking for ways to improve!


Ready to disturb the market?
Do you want to work at a typical Dutch company with an international spirit that is unbelievably fast growing? A company where people are super driven, open-minded and where you can feel the vibe of the Dutch “gezelligheid” from the moment you walk in? Join our team!!