Senior SEO Specialist

  • Performance Marketing
  • Amsterdam, Netherlands

Senior SEO Specialist

Job description


Do you have a passion for SEO and do you want to be part of a growing company that is heading for the direction of market leader? If this sound like a rhetorical question to you, then let’s talk! In your role of Senior SEO specialist you will be responsible for improving the companies’ organic search results, create and launch SEO campaigns (on-page and off-page), identify areas of improvement and let your creativity speak. You will have the freedom to shape your own role and build a team of SEO fanatics, just like yourself. Together with the rest of the Performance Marketing team you will build an online presence in all five countries to drive success.

Over the last 5 years International Bike Group has become the leading omni-channel bicycle retailer in the Benelux and Scandinavia, with full integration of e-commerce and physical experience centres. For this reason we are currently working together with Google to redefine the online marketing strategy to incorporate ROPO (research online, purchase offline) in the customer acquisition cycle. International Bike Group has experienced 100%+ annual growth rates last year, making it one of the fastest growing e-commerce companies in Europe! Therefore, we are looking for like-minded people to join our energetic, entrepreneurial and fast-paced environment.

Your responsibilities

As Senior SEO Specialist you'll be responsible for shaping and implementing our SEO strategy, building a team and working together with technical- and content specialists across the business. Additional responsibilities:

  • Analyzing our customer search behavior
  • Finding new content possibilities and current content improvements
  • Determine technical and possible usability adjustments
  • Communicate and work together with the development team on the implementation of technical adjustments
  • Set up a content strategy for all our websites
  • Set up different link-building strategies for each country
  • Monitor and report on our SEO performances to the Head of Performance Marketing
  • Accompany your own SEO interns and other people involving our SEO activities
  • Manage third party service providers and/or agencies


  • 2-3 years of proven SEO experience, preferably within an international environment
  • Demonstrated experience in increasing ranking, traffic, visibility and conversions from SEO
  • Experience with Google Analytics and/or other web analysis platform(s)
  • You are passionately creative and continuously develop new ideas for testing
  • Strong analytical skills, with an eye for detail and problem solving mentality
  • Professional Dutch & English; perfect written and verbal communication skills
  • Extensive experience with tools like Screaming Frog, Search Console, Analytics, SEMrush, Ahrefs, Keyword planner etc.

What's in it for you?

  • A unique step in your career in an unbelievably fast growing company
  • Money & benefits
  • Staff discount when purchasing a bicycle from
  • A dynamic culture with company lunches, drinks and other social activities such as our company ping-pong tournament – creating our unique company culture.

Do you want to work at a company with an international and data-driven spirit, where no day is the same and where you will have the freedom and responsibility to do your job however you see fit? Of course, while getting the proper coaching and training. Are you enthusiastic about this vacancy? Send your resume and motivation and Join the Ride!!